Huynh Thi Thu Suong1; Huynh Thanh Dien2*

1University of Finance - Marketing, Vietnam. 1huynhthusuong@ufm.edu.vn
2*Nguyen Tat Thanh University, Vietnam. 2*thanhdien82@gmail.com, huynhthusuong@ufm.edu.vn

Abstract

The research objective is to analyze the motivation, the process of approaching and the ecosystem of startup capacity development. Since identifying barriers and propose guidelines on how to approach the startups in accordance with the context of Vietnam. We methodologically coined these “motivation” and “barriers” and analyzed them in that order. Then examined entrepreneuship literature and built on variants of its theoretical insights to describe conceptual frameworks of how entrepreneuship focus firms motication deal with the barriers implications of the variables. Our frameworks also show how firms contextually and reactivelly through barriers in line with the variables. The survey sample was conducted on people who are 28 Vietnamese startup entrepreneurs covering main 4 sectors in the year 2016 and 2020. The findings illustrated that the quality of entrepreneuship has significant improvement, however, start-up individuals are not equipped necessary elements to start a business and it easily leads to failure. Meanwhile, the start-up ecosystem is quite completely formed but has not created a possitive effect. Since then, the study has given the guidelines which help individuals/enterprises build engines, suitable start-up approaches to the business environment of Vietnam, at the same time, it also recommend policies that help form components and connect them in the eco-system to develop start-up capacity which is accordance with the context of Vietnam.

Key-words: Frame Approach for Starting a Business, Starting a New Career on the available Basis, Start-up Ecosystem.